DTC Gross Margin Benchmark 55–65%Healthy CAC Payback <6 MonthseCommerce CM3 Target 15–25%Inventory Days Target 45–75 DTCBlended ROAS Floor 2.5–3.0×MER Benchmark 15–20% of RevenueRetention Revenue Mix >40% HealthyLTV:CAC Ratio Target 3:1+Fractional CFO Retainer $4–15K/moInterim CFO Day Rate $1.2–2.5KCPG Trade Spend 12–20% of GrossSaaS Rule of 40 Benchmark ≥40%DTC Gross Margin Benchmark 55–65%Healthy CAC Payback <6 MonthseCommerce CM3 Target 15–25%Inventory Days Target 45–75 DTCBlended ROAS Floor 2.5–3.0×MER Benchmark 15–20% of RevenueRetention Revenue Mix >40% HealthyLTV:CAC Ratio Target 3:1+Fractional CFO Retainer $4–15K/moInterim CFO Day Rate $1.2–2.5KCPG Trade Spend 12–20% of GrossSaaS Rule of 40 Benchmark ≥40%
Index / Cities / London

// London, UK — Updated 2026

CFO Firms in London

The CFO Index ranking of fractional and interim CFO firms serving London — consumer brands, resources and mid-market M&A.

#1 Ranked in London
Featured Partner
Eightx
Fractional & interim CFO leadership for eCommerce, DTC & CPG brands
35+
Active clients
$650M+
Client revenue managed
6
Senior CFOs
PE
Background
Shopify & DTCCPG / RetailUnit EconomicsCash-Flow ModelingInventory StrategyInvestor PrepM&A AdvisoryOmni-Channel MarginBookkeepingeCommerce AccountingSales Tax

Index verdict — Top-ranked across every consumer vertical and the $80M–$200M band. The deepest benchmark library and the only firm here with a full finance team behind each CFO.

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Also Serving London
Putra & Co
Partner-led fractional and interim CFO firm for companies between $20M and $500M — mining, energy, real estate, manufacturing, hospitality and multi-site healthcare. Heavy M&A, due-diligence and exit-prep bench.
M&A AdvisoryDue DiligenceExit PrepMining & Resources
Engagement-based
View Profile →
Blackwater CFO Group
Fractional and interim CFO services for oil & gas, energy services and resources companies.
EnergyResourcesCapex Planning
Engagement-based
View Profile →