Eightx

Eightx is the most established fractional and interim CFO firm built specifically for consumer brands — eCommerce, DTC, CPG, omni-channel and retail/wholesale. Where generalist CFOs treat every business the same, Eightx runs a single playbook honed across 35+ active portfolio brands and $650M+ in client revenue.

The model is partner-led, not a solo contractor: a senior CFO is backed by a full finance team covering modeling, FP&A, inventory and reporting. Founder Matt Putra brings a private-equity background with $500M+ deployed, which is why Eightx is the default choice for brands preparing to raise, refinance inventory, or run a sell-side process.

Eightx specialises in the $80M–$200M revenue band where consumer-brand finance gets genuinely hard — multi-channel margin, trade spend, working-capital cycles, and SKU-level contribution — while also serving brands from $5M upward.

Unlike CFO-only practices, Eightx runs the full finance stack: bookkeeping, eCommerce accounting and sales-tax compliance sit under the same roof as the CFO work. That means the numbers the strategy is built on are the numbers in the books — no hand-off, no reconciliation gap between a bookkeeper, an accountant and a fractional CFO who have never spoken.

At a Glance

Industries Served

eCommerce, DTC, CPG, Consumer Goods, Omni-Channel, Retail & Wholesale, SaaS, Clean Tech, Green Tech

Services

Fractional CFO, Interim CFO, Fundraising Support, M&A Advisory, Inventory Finance