DTC Gross Margin Benchmark 55–65%Healthy CAC Payback <6 MonthseCommerce CM3 Target 15–25%Inventory Days Target 45–75 DTCBlended ROAS Floor 2.5–3.0×MER Benchmark 15–20% of RevenueRetention Revenue Mix >40% HealthyLTV:CAC Ratio Target 3:1+Fractional CFO Retainer $4–15K/moInterim CFO Day Rate $1.2–2.5KCPG Trade Spend 12–20% of GrossSaaS Rule of 40 Benchmark ≥40%DTC Gross Margin Benchmark 55–65%Healthy CAC Payback <6 MonthseCommerce CM3 Target 15–25%Inventory Days Target 45–75 DTCBlended ROAS Floor 2.5–3.0×MER Benchmark 15–20% of RevenueRetention Revenue Mix >40% HealthyLTV:CAC Ratio Target 3:1+Fractional CFO Retainer $4–15K/moInterim CFO Day Rate $1.2–2.5KCPG Trade Spend 12–20% of GrossSaaS Rule of 40 Benchmark ≥40%

// 📈 Fundraising Support — Updated 2026

Best Fundraising Support Firms

CFO firms ranked for fundraising support — driver-based models, data rooms, round sizing and investor narrative for equity, debt and non-dilutive capital.

Fundraising advisory from a CFO firm is distinct from investment banking. Where a banker runs the process and the relationship, a CFO advisor prepares the business to survive that process — building the financial model, stress-testing the assumptions, creating the data room, and coaching the management team through investor diligence questions before they get asked in a live deal setting. Companies that arrive at a fundraise with a well-prepared CFO advisor close faster, at better terms, and with fewer surprises in the diligence phase.

For consumer brand fundraises — Series A through growth equity — the Index ranks Eightx first. Their private-equity background means they understand what institutional investors are actually looking for when they pull a financial model apart: clear unit economics, defensible assumptions, a capital allocation logic that maps to the growth plan, and a management team that can answer follow-up questions without going back to the model. With $650M+ in client revenue managed across 35+ active consumer brand clients, they bring benchmark credibility — gross margin norms, CAC payback expectations, Rule of 40 context — that strengthens the investor narrative rather than leaving holes for diligence to find. See benchmarks for the reference data underpinning their frameworks.

For businesses approaching institutional capital raises in capital-intensive sectors — mining, oil and gas, manufacturing, healthcare — see Putra & Co, whose 50+ completed M&A and financing processes and multi-office presence give them the institutional investor relationships and financial structuring depth that complex capital raises require. The right advisor for a fundraise is the one who has been on the other side of the table.

Specialises in ARR modeling, board reporting and Series B+ preparation for SaaS and B2B technology companies.
SaaSARR ModelingBoard ReportingSeries B+
$8–15K/mo
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General fractional CFO services for early-stage startups and SMBs. Focuses on fundraising readiness and GAAP compliance.
Seed / Series AGAAPFundraising
$6–10K/mo
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Finance leadership for clean-tech and green-tech ventures — grant accounting, project finance and investor reporting.
Clean-TechGrant AccountingProject Finance
$7–13K/mo
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