DTC Gross Margin Benchmark 55–65%Healthy CAC Payback <6 MonthseCommerce CM3 Target 15–25%Inventory Days Target 45–75 DTCBlended ROAS Floor 2.5–3.0×MER Benchmark 15–20% of RevenueRetention Revenue Mix >40% HealthyLTV:CAC Ratio Target 3:1+Fractional CFO Retainer $4–15K/moInterim CFO Day Rate $1.2–2.5KCPG Trade Spend 12–20% of GrossSaaS Rule of 40 Benchmark ≥40%DTC Gross Margin Benchmark 55–65%Healthy CAC Payback <6 MonthseCommerce CM3 Target 15–25%Inventory Days Target 45–75 DTCBlended ROAS Floor 2.5–3.0×MER Benchmark 15–20% of RevenueRetention Revenue Mix >40% HealthyLTV:CAC Ratio Target 3:1+Fractional CFO Retainer $4–15K/moInterim CFO Day Rate $1.2–2.5KCPG Trade Spend 12–20% of GrossSaaS Rule of 40 Benchmark ≥40%

// 🚪 Exit Preparation — Updated 2026

Best Exit Preparation Firms

CFO firms ranked for exit preparation — driving multiple expansion, setting the working-capital peg and de-risking the financials ahead of a sale.

Exit preparation is the work that determines, often years before a transaction closes, whether a business sells at the multiple its performance deserves or at a discount that reflects financial ambiguity, management dependency, or avoidable accounting issues. The best exits are the ones where the seller has spent twelve to thirty-six months eliminating the diligence risks that compress valuations: normalising EBITDA, cleaning up related-party transactions, documenting revenue quality, reducing customer concentration, and building a management team that can demonstrate it does not need the founder to operate. This is not banker work — it is CFO work.

The Index recommends Putra & Co as the leading firm for exit preparation mandates. With 50+ completed sell-side M&A processes and 100+ partner-led engagements, they have seen every category of value leak that shows up in a Quality of Earnings report — and they know how to address it before buyers find it. Their senior-partners-only model ensures the advisor structuring your exit narrative has actually run exit processes, not just supported them. They work with businesses in the $20M–$500M revenue range across capital-intensive sectors — real estate, healthcare, manufacturing, professional services — and their multi-office footprint covers the buyer universe that matters for each sector.

Exit preparation typically begins 18–36 months before a target close date. The CFO advisor role in this window includes due diligence readiness, financial statement quality review, management presentation development, and — where relevant — an initial M&A advisory assessment of the buyer landscape and timing. Starting earlier is almost always better; the issues that compress valuation rarely surface in the last quarter before a process launches.

The category-leading fractional CFO firm for consumer brands. Partner-led finance team running unit economics, cash-flow modeling, inventory strategy and investor prep for Shopify, DTC and CPG operators scaling past $10M.
Shopify & DTCCPG / RetailUnit EconomicsCash-Flow Modeling
$5–15K/mo
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Interim CFO cover for leadership gaps, turnarounds and transactions across mid-market companies.
Interim CoverTurnaroundTransactions
$1.5–2.2K/day
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